SUSTAINABILITY

 

As part of a new generation of independent and founder owned fashion labels, we are aware of our responsibility towards our environment and future generations and want to help transforming the fashion industry leading by example! We strongly believe that fashion can be environmentally friendly without losing anything of its excitement. This page is dedicated to show the efforts we are making for a better future!

 

How are we tackling the issue of Climate Change?

Carbon dioxide (CO2) emissions from human activities like burning fossil fuels and clear-cutting forests are rising quicker than the planet can naturally regulate, resulting in climate change. The fashion industry is one of the largest contributors to climate change. 

We exclusively use eco-friendly fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions as well as constantly investing in decreasing the co2 footprint of our products through innovative practices and materials. All our products based on cotton are GOTS certfied which is one of the most recognized certificates of the fashion industry.

But nevertheless it’ll take some time to reduce our emissions all the way to net zero, there are still emissions which are unavoidable. This is where carbon offsets come in. 

We’re tackling these unavoidable emissions by investing in offset projects such as renewable energy, forest conservation and energy efficiency. These projects prevent future carbon emissions and remove existing CO2 from the atmosphere. 

We buy carbon offset credits from these projects that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products carbon neutral from ‘seed to shelf’. 

 

 

We want you to be part of our carbon neutral journey

You can now experience our carbon neutral journey across your entire shopping experience. Every carbon neutral product can be identified by a ‘carbon neutral’ visual on the product page. Click on the visual to see the exact amount of carbon offset for that product and explore the projects we invest in.

Every purchase confirmation email has a ‘Carbon Neutral’ button so that you can click and learn more about your carbon neutral order and the communities you’ve supported through the offset projects. We’ll also send you an official Carbon offset certificate from our partner, Green Story with a unique transaction ID to ensure the validity of the offset.

 

How do we select offset Projects?

We worked with Green Story to calculate the CO2 emissions from each stage of our supply chain. This enabled us to measure our carbon footprint for each product and find the best suited carbon offset projects.

 

Our approach for carbon neutrality is to offset our carbon footprint along our supply chain and have a mix of Reforestation, Renewable Energy and Community projects. We worked with Green Story to handpick projects based on their type, location, and benefits. Each project supports multiple UN sustainable development goals in addition to offsetting CO2. All our projects are rigorously verified and certified through The Gold Standard and Verified Carbon Standard. These independent verifiers make sure that the projects are working to deliver the benefits they promise.

It’s no coincidence that these projects are creating meaningful impact throughout the communities that our supply chain touches. See where we’re contributing below:

Karnataka Wind Power
A wind power project with an installed capacity of 60MW located in the villages around Gurmitkal Madal of Yagir District to supply the local power grid. 

Avoided Deforestation Peru
A conservation and sustainable harvesting project in the Madre de Dios region in southeast Peru Works to improve carbon sequestration in the region.

MTPL Degraded Land Reforestation
This project takes degraded land owned by small scale and poor farmers and supports soil restoration and replanting with trees to increase forest cover, resulting in carbon sequestration..

 

We are very excited to have you with us on our journey to carbon neutrality - we are all in this together!

By shopping with us you support ethical and sustainable fashion and are part of a new generation of fashion lovers that express their passion without harming our environment and future generations!